If you read my previous post, you will know that Google Chrome doesn’t allow for RSS viewing in its browser without installing an extension. If you want to provide pretty feed viewing for all your users regardless of which browser they use, you can do this by running your feed through (ironically) Google’s Feedburner. Click here for instructions.

Feedburner doesn’t automatically allow readers to subscribe via email, however. To do that, you (the website designer) first need to sign into your feedburner.com account, click on the name of your feed, and click on the tab that says “Publicize.” Then in the left side-bar, click on the link that says “Email Subscriptions.” Click “Activate.”

Once you do that, Feedburner will provide you with two code options for allowing users to subscribe to your feed. Here are what they look like:


This option allows users to type their email directly into your website. A small window will then pop-up asking them to fill out a captcha to make sure they’re human.

Enter your email address:

Delivered by FeedBurner


With this option, a user clicks on the link, which will then take them to a full-browser page where they can enter their email address and fill out a catcha. Note that this option will require users to close the current window when they’re done, forcing them to close your website unless you add target="_blank" to the code Feedburner supplies so that it opens in a new window instead.

Subscribe to Feed

Which one you use is simply a matter of preference. Just copy the relevant code (provided by Feedburner when you activate Email Subscriptions) into a good place on your website and you’re ready to go!

How to Create a Web-Friendly Feed Using Feedburner

If you are a website designer and want to fix the program for all users, you can create a free account for your feed using Google’s Feedburner. (This doesn’t erase your old feed set-up, it simply provides an alternate way of accessing it.) To do this, you sign in with a Google email account (or create on if you don’t have one), then once logged in, you “burn” your feed by typing in its normal feed address. Feedburner will give you a link to a web-friendly version of your feed, and then all you have to do is change the href code in your feed link to point to your feedburner url instead.