I said it before and I’ll say it again: let kids be kids and play with the things they want to play with. Adult conceptions of gender “roles” should have no place in a child’s recreation!
LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing
This isn’t even the first time LEGO has done this… about 10 years ago they unleashed their Belleville line which, in addition to being very heavily marketed to girls, had everything in excruciating pastel pink.